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In the realm of digital marketing, tracking and analysis tools for social networking sites are undoubtedly a key element. These programs allow a business and social media manager to monitor, measure and engage in online social networks. For the enhancing skill set of the learners studying social media marketing certification …

They say globalization has changed the way businesses do their business as well and that international marketing has become a strategy that any company which hopes to succeed in the present day needs to employ. In this detailed overview, I have covered all aspects of global marketing starting from global …

Any effective strategy for managing a business would certainly include a formulated marketing plan. This is very pertinent given that the world today, probably more than ever before, revolves around technology and the internet. Be a social media marketer, a business person of any nature, or a proud owner of …